Q: How do you help franchisors with franchisee recruitment?
It depends on what you need! While we do offer specific packages like developing a Franchise Recruitment Strategy or building out a Communication Plan to engage with your prospects, we also offer bespoke packages around any of the below topics:
Franchisee Recruitment Strategy Review
Lead Generation Optimisation
Website and Social Media Audit
Advertising and Marketing Campaign Analysis
Prospective Franchisee Journey Mapping
Franchisee Recruitment Process Enhancement
Content Strategy Development
Performance Metrics and KPIs
Competitor Analysis
Brand Positioning and Messaging
Q: What types of franchises do you work with?
Over the years we’ve worked with brands like Walfinch, Skillz Uk, The Cat Butler, Jackson Fire & Security, Captain Fantastic, My Property Pros and many more delivering a variety of franchise recruitment and franchise marketing services. Our methodologies and approaches can be applied to any franchise brand from any industry though.
Q: Do you offer support in finding franchisee prospects?
We focus on helping franchisors to develop effective marketing and conversion strategies, so that you can build and create a scalable, reliable lead generation mix that attracts your ideal prospect and eventually become a successful franchisee as part of your brand.
That said we don't specifically offer any direct lead generation services at this time. Maybe in the future though!
Q: Can you help to build a Franchisee Recruitment Process from scratch?
Yes, of course!
Many of the brands that we work with, even well established brands, don’t have a solid franchisee recruitment process in place, let alone have them written down with a clear communication plan in place.
We offer support with this and more as part of our Franchisee Recruitment Strategy Workshop Day.
Q: Do you offer any training sessions for Franchisee Recruitment?
Yes!
It’s great to have a clearly defined Franchisee Recruitment Process and Strategy in place, but unless you know how to;
Structure a call to manage what is discussed
Develop and foster strong relationships with prospective franchisees.
Effectively manage calls to minimise wasted time on leads that aren’t suitable.
Build excitement and a desire to learn more about your franchise.
Close calls and move suitable prospects on to the next stage in your process.
You may struggle to maximise money that you’ve spent on advertising. That's why with many of our franchisee recruitment workshops we provide a variety of training to suit your requirements.
Q: Can we outsource our whole lead management with you?
No, we are focused on empowering you to build a franchisee recruitment process that you have control over as we believe that calls with prospects done with by the franchisor team encourages a greater connection for the prospect and a greater opportunity to develop trust.
Q: Can you just review our Franchisee Recruitment Process?
Yes! We know that sometimes you just need an outside perspective. So rather than a full strategy workshop we offer audits that identify and provide guidance on potential areas of improvement within your process.
Q: What if we already have a good Franchise Recruitment Process in place, but just need support in updating our Franchise Marketing?
Through our Audits and Franchise Recruitment Strategy Workshops we often find opportunities to upgrade or create marketing collateral. Our experienced team is able to offer Videography, Copywriting, Content Creation and Graphic Design to create various marketing assets such as:
Organic Social Media Content
Podcast Production
Franchise Brochure Creation
Email Nurture Campaigns
Q: Can you provide a venue for any filming or recording?
While we don’t currently have our own venue, we are able to source venues for any filming or audio project.