TWEAK YOUR FRANCHISEE RECRUITMENT FOR PEAK PERFORMANCE
Recruiting the right franchisees can feel like a shot in the dark if your strategy isn’t clearly defined.
You might not know where to start or how to optimise your existing recruitment process. This lack of clarity can lead to missed opportunities, wasted time, and the frustration of not knowing why the right candidates aren’t coming through the door.
That’s where our Franchise Recruitment Audit comes in. We’ll dive deep into every aspect of your current recruitment strategy—evaluating your online presence, messaging, lead generation tactics, and more—to identify what’s working, what’s not, and where the biggest opportunities lie.
By the end, you’ll walk away with a clear, actionable plan that sharpens your focus and sets you up to attract and engage the franchisees who truly fit your brand.
Don't leave it to chance—let's work together to get the clarity and direction you need to confidently move forward.
OUR SERVICES
Mystery Shopping
Evaluate the franchisee recruitment process from a prospect’s perspective, assessing responsiveness and quality of interactions.
Digital Footprint Analysis
Review online presence, including SEO performance, reviews, and brand mentions across digital platforms.
Social Media Review
Analyse activity, content, and engagement on key social media platforms to assess effectiveness in attracting prospects.
Website Evaluation
Assess the website’s user experience, content quality, CTAs, and overall design to ensure it effectively supports franchise recruitment.
Marketing Collateral Review
Evaluate the effectiveness of brochures, videos, case studies, and other materials used in franchise recruitment, ensuring they clearly communicate the brand value and appeal to potential franchisees.
Lead Management Review
Analysis of how leads are captured, nurtured, and managed to ensure none are lost and maximum conversion potential is achieved.
This audit focuses on dissecting key areas of your recruitment and marketing processes to provide actionable insights and improvements.
Ed's insight into framing techniques and helping us navigate the franchisee recruitment process has been incredibly valuable. He's given us a clearer perspective on how to approach potential candidates, and his expertise has been a great asset to our journey. I’d highly recommend Ed's services to any business looking to expand through franchising.
Josh Brown - CEO - Foundation Sports
Just need a few hours of advice?
Book in to one of our jam sessions