TWEAK YOUR FRANCHISEE RECRUITMENT FOR PEAK PERFORMANCE
Recruiting the right franchisees can feel like a shot in the dark if your strategy isn’t clearly defined.
You might not know where to start or how to optimise your existing recruitment process. This lack of clarity can lead to missed opportunities, wasted time, and the frustration of not knowing why the right candidates aren’t coming through the door.
That’s where our Franchise Recruitment Audit comes in. We’ll dive deep into every aspect of your current recruitment strategy—evaluating your online presence, messaging, lead generation tactics, and more—to identify what’s working, what’s not, and where the biggest opportunities lie.
By the end, you’ll walk away with a clear, actionable plan that sharpens your focus and sets you up to attract and engage the franchisees who truly fit your brand.
Don't leave it to chance—let's work together to get the clarity and direction you need to confidently move forward.
OUR SERVICES
Mystery Shopping
Evaluate the franchisee recruitment process from a prospect’s perspective, assessing responsiveness and quality of interactions.
Digital Footprint Analysis
Review online presence, including SEO performance, reviews, and brand mentions across digital platforms.
Social Media Review
Analyse activity, content, and engagement on key social media platforms to assess effectiveness in attracting prospects.
Website Evaluation
Assess the website’s user experience, content quality, CTAs, and overall design to ensure it effectively supports franchise recruitment.
Marketing Collateral Review
Evaluate the effectiveness of brochures, videos, case studies, and other materials used in franchise recruitment, ensuring they clearly communicate the brand value and appeal to potential franchisees.
Lead Management Review
Analysis of how leads are captured, nurtured, and managed to ensure none are lost and maximum conversion potential is achieved.
This audit focuses on dissecting key areas of your recruitment and marketing processes to provide actionable insights and improvements.
"Ed Purnell has been an invaluable asset in making Captain Fantastic franchise-ready.
Alongside revamping our email nurture campaign and brochure, he even took the time to review each of our franchises, identifying ways we could better support them and enhance profitability.
His hands-on approach, from mystery shopping our procedures to refining our support systems, has given our brand the polished edge needed for nationwide expansion. Thank you, Ed, for your dedication and expertise – we couldn’t have reached this stage without you!"
Tommy Balaam - Founder & Franchisor - Captain Fantastic
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