THE FACTS 

License Fee 
£4,995 +VAT 
Multiple revenue streams: Classes, Parties, Sessions in early years settings, SEND sessions, Merchandise 
The only preschool dance program to explore over 16 different dance styles 
Multiple Award winning 
Full training & support on all aspects of the business 

ABOUT 

Join us in our mission to encourage a love of moving that will last a lifetime. 
 
Come and be a part of our close network of over 40 franchisees who actively support each other, celebrating the highs and cushioning the lows.  
Our franchisees love being part of the award winning, fully CAA accredited network, with our 5* franchisee satisfaction rating awarded each year from the franchise industry’s independent satisfaction survey standing as testimony. 
A well established, resilient and successful funky preschool dance brand 
 
diddi dance offers 45 minute funky dance classes to all preschool age children, and has continued to succeed at branching across multiple revenue streams, from parties to nursery sessions, and has even still managed to utilise an online offering of classes, after the success of these throughout the pandemic. 
 
Celebrating it’s 19th birthday this year, diddi dance continues to create classes with original music, props and unique lesson plans, using a syllabus aimed at engaging children who love dancing to music. 
Getting children moving #movingmission 
 
 
With their #movingmission, diddi dance focus on getting children moving and highlighting the importance of this in the early years, and how it benefits both the physical and mental well-being in children. 
 
Anne-Marie Martin created an exciting two year rolling lesson plan, that encapsulated over 16 different dance styles, changing every half term, to ensure lessons were fun and exciting but so that the children didn’t loose the vital repetition they need in order to help their confidence grow. 
 
The diddi dance story 
 
In 2006, Anne-Marie decided to follow the increasing interest and begin the journey of franchising her business. Initial pilots were carried out between 2006 and 2009, now 12 years later, she has a hugely successful network of over 40 franchisees covering more than 50 territories across the UK.  
 
These franchisees were captivated by the idea of being in business for yourself but not by yourself, they are given the flexibility of their ideal work/life balance and can create a highly rewarding business. Anne-Marie and the head office team provide daily support and the network of franchisees support each other tremendously.  
 
Over the difficult last couple of years, this support has been more crucial than ever, and has been a real lifeline for the franchisees in continuing to run their businesses, and ensuring they can continue to support their local communities. 
 

Who are we looking for? 

We're looking for energetic and enthusiastic individuals. 
Someone who’s not afraid to be silly, animated, and over the top to engage the preschool audience 
You will need to have access to you own transport to be able to utilise your territory to it's full potential 
Someone who has the drive to work on their own but can also still be part of the team to help the network thrive 
Must have a passion for working with preschoolers and encouraging a love of dance 

What the Franchisees say 

SVENJA JINMAN 
WOLVERHAMPTON, STAFFORD, NORTH TELFORD AND MARKET DRAYTON, UK 
“The main thing that being a diddi dance franchisee has done for me in terms of creating a better work/life balance is the hours that I actually teach during the day.  
 
Although I have classes every weekday that I deliver myself, I have been able to decide start times to suit my home life. I am therefore now able to take my son to school every morning and still get to my first classes, which start around 10 or 10.15am, which I could not have done previously.  
 
Most days I also have afternoon classes meaning I can’t get back in time for school pick up but I still manage to get home a lot earlier than my previous job teaching in a college.  
 
Also, although I do occasional birthday parties and promotional events on weekends I now don’t have to teach any evenings.  
 
It is also great that (as a former teacher) I am still able to have some time off during most of the school half term and end of term holidays with my son as this means I don’t have to pay for childcare.” 

   Donna Stapley 

FRANCHISE RECRUITMENT MANAGER 
With many years of experience and the passion to keep excelling within the industry, diddi dance continues to be an ideal opportunity for anyone who has a passion for giving children a great introduction to music, dance and being physically active. If you’re looking for an all-singing-all-dancing business in a box, then this might be the franchise opportunity for you. 
 
Get in contact with Donna to learn everything you need to know about becoming a diddi dance franchisee.  
 

Interview with... 

ANNE-MARIE MARTIN - FOUNDER  
What could you achieve in your life or career if you had a leader who leads the way when things get tough? 
 
In this episode we speak with the energetic force of nature that is Anne-Marie Martin, Founder of Diddi Dance, who talks about how she has managed to keep her energy levels high during the severe challenges her business faced in total lockdown and support a network with over 40 franchisees relying on her.  
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