THE FACTS 

License Fee 
£15,500 
Incredibly flexible 
Incredibly high standards 
Expert led 
Substantial training and support 
The Little Dreams franchise offers a proven infrastructure, utilising all the things they know work well for the business, along with the training and know-how to make the business a success in the franchisee’s territory. 
 
There are other training courses on the market today, claiming to teach people how to be a sleep consultant. Jenna and Fay believe their franchise goes far beyond any other offering on the market today. Their franchisees are intensely supported throughout their first year in business in order to ensure they are able to navigate all baby and children sleep issues as well as building a successful business of their own under the Little Dreams brand. 
 
 
 
 
 
 
A partnership for success 
 
Little Dreams Franchise Ltd is jointly owned by Jenna Wilson and Fay Smith. Jenna was a childcare solicitor for 12 years before deciding she needed a new challenge. After retraining as a sleep consultant, she set up Little Dreams Consulting Ltd in 2016, a business which encompasses her professional identity as well as her love of working with families, working with tired parents around the UK to help everybody get a better night’s sleep. 
 
In 2019, Little Dreams Consulting had grown at such a rate that Jenna needed to expand. Que Fay! Fay was working as a mental health social worker when she met Jenna through a mutual friend after struggling with her second child’s sleep. Fay and Jenna hit it off immediately, and together have grown the Little Dreams brand into what it is today – a thriving business and expanding franchise! 
 
With their backgrounds in childcare law and mental health, they share an intense passion for the importance of sleep and the role it plays in health and wellbeing. Not only for children but also for their parents – maternal mental health in particular. Not only this, but they pride themselves on being incredibly evidence based in their practice and, as such, are members of both the British Sleep Society and the British Paediatric Sleep Society (both heavily medicalised bodies) and the Association of Professional Sleep Consultants. 
 
Both Jenna and Fay are qualified Sleep Practitioners after undergoing training with The Sleep Charity UK and Dana Obleman of Sleep Sense. Between them they have worked with over 650 families, and both feel that this is the best job in the world! 
A partnership for success 
 
Little Dreams Franchise Ltd is jointly owned by Jenna Wilson and Fay Smith. Jenna was a childcare solicitor for 12 years before deciding she needed a new challenge. After retraining as a sleep consultant, she set up Little Dreams Consulting Ltd in 2016, a business which encompasses her professional identity as well as her love of working with families, working with tired parents around the UK to help everybody get a better night’s sleep. 
 
In 2019, Little Dreams Consulting had grown at such a rate that Jenna needed to expand. Que Fay! Fay was working as a mental health social worker when she met Jenna through a mutual friend after struggling with her second child’s sleep. Fay and Jenna hit it off immediately, and together have grown the Little Dreams brand into what it is today – a thriving business and expanding franchise! 
 
With their backgrounds in childcare law and mental health, they share an intense passion for the importance of sleep and the role it plays in health and wellbeing. Not only for children but also for their parents – maternal mental health in particular. Not only this, but they pride themselves on being incredibly evidence based in their practice and, as such, are members of both the British Sleep Society and the British Paediatric Sleep Society (both heavily medicalised bodies) and the Association of Professional Sleep Consultants. 
 
Both Jenna and Fay are qualified Sleep Practitioners after undergoing training with The Sleep Charity UK and Dana Obleman of Sleep Sense. Between them they have worked with over 650 families, and both feel that this is the best job in the world! 
Different by Design 
 
The Little Dreams franchise offers a proven infrastructure, utilising all the things they know work well for the business, along with the training and know-how to make the business a success in the franchisee’s territory. 
 
No expense has been spared in ensuring each territory is based on the demographic that they have proven to work in the Bristol area, and in ensuring the training for franchisees is thorough, detailed and thought through to the finest detail. Again, no expense has been spared as they have worked closely with BFA accredited legal, consultancy and software developer professionals in order to create bespoke systems and a franchise package that is exceptional...and became BFA accredited and award winning within the first 6 months! 
 
There are other training courses on the market today, claiming to teach people how to be a sleep consultant. Jenna and Fay believe their franchise goes far beyond any other offering on the market today. Their franchisees are intensely supported throughout their first year in business in order to ensure they are able to navigate all baby and children sleep issues as well as building a successful business of their own under the Little Dreams brand. 
Different by Design 
 
The Little Dreams franchise offers a proven infrastructure, utilising all the things they know work well for the business, along with the training and know-how to make the business a success in the franchisee’s territory. 
 
No expense has been spared in ensuring each territory is based on the demographic that they have proven to work in the Bristol area, and in ensuring the training for franchisees is thorough, detailed and thought through to the finest detail. Again, no expense has been spared as they have worked closely with BFA accredited legal, consultancy and software developer professionals in order to create bespoke systems and a franchise package that is exceptional...and became BFA accredited and award winning within the first 6 months! 
 
There are other training courses on the market today, claiming to teach people how to be a sleep consultant. Jenna and Fay believe their franchise goes far beyond any other offering on the market today. Their franchisees are intensely supported throughout their first year in business in order to ensure they are able to navigate all baby and children sleep issues as well as building a successful business of their own under the Little Dreams brand. 

What the Franchisees say 

GEMMA FARRAR 
BATH & SWINDON, UK 
“Starting a franchise is something that terrified me at first and although I was passionate about the business, I wondered if I was capable of learning. The training we received was top end. Jenna and Fay are so supportive, patient, and eager for me to learn. I’ve felt championed throughout and, although I am running my own business, I feel I am part of a team that cares.” 

What the Franchisees say 

HANNAH DOUBLE 
DEVON & CORNWALL, UK 
“I’ve known that I wanted to be a sleep consultant for a few years and I’m so glad that I chose this route. The service we offer clients is outstanding and that is reflected in all areas of the franchise.” 

What the Franchisees say 

GEMMA FARRAR 
BATH & SWINDON, UK 
“Starting a franchise is something that terrified me at first and although I was passionate about the business, I wondered if I was capable of learning. The training we received was top end. Jenna and Fay are so supportive, patient, and eager for me to learn. I’ve felt championed throughout and, although I am running my own business, I feel I am part of a team that cares.” 
HANNAH DOUBLE 
DEVON & CORNWALL, UK 
“I’ve known that I wanted to be a sleep consultant for a few years and I’m so glad that I chose this route. The service we offer clients is outstanding and that is reflected in all areas of the franchise.” 

   Jenna Wilson & Fay Smith 

DIRECTOR/OWNER 
Get in contact with Jenna and Fay to learn everything you need to know about becoming a Little Dreams franchise partner.  

   Jenna Wilson & Fay Smith 

DIRECTOR/OWNER 
Get in contact with Jenna and Fay to learn everything you need to know about becoming a Little Dreams franchise partner. 

Interview with... 

JENNA WILSON - FOUNDER 
In this podcast we explore Jenna's journey from solicitor to Sleep Consultant and learn how and why she built Little Dreams Consulting. 

Interview with... 

JENNA WILSON - FOUNDER 
n this podcast we explore Jenna's journey from solicitor to Sleep Consultant and learn how and why she built Little Dreams Consulting. 
Our site uses cookies, including for advertising personalisation. For more information, see our cookie policy. Accept cookies and close
Reject cookies Manage settings